Wednesday, June 23, 2010

So what consumer segment do you fall into?

 You know what I love about Market Research? It allows me to indulge my penchant for rampant stereotyping. No no no, just kidding!

Now you can join the fun. Nielsen offers a geography based consumer segmentation program via their Claritas division.

Just go to their website, plug in your zip code (USA only), and see if you are considered ultra-posh or ultra-trash.

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