Note the article ends with the ominous theory they'll raise prices on other goods as well.
I don't shop Dominick's much since I am becoming more and more a fan of Jewel (I had no idea they have 39% of the Chicago-area grocery market share). My Dominick's is a VERY pretty and VERY huge store. My Jewel looks like it was built during post Cold War Russia, and that's AFTER the recent makeover.
Fruits and veggies look much more attractive under pretty halogen lights. Let's just leave it at that.